Innovation is the most powerful growth lever for any and every business.

Yet…

Most organizations under-utilize the generative potential of their existing teams. That’s because they’ve bought into the myth that only certain types of people can be creative.

Human Generative Skills Training amplifies thinking practices that drive valuable idea generation across disciplines and departments.

When everyone knows how to contribute to innovation, organizations can boost output without boosting headcount.

Here’s the math: For as little as $200 per participant, you can provide skills that will produce an ROI of hundreds if not thousands of percent.

Sessions are designed for 5 to 15 people

A full day (8 hours) is $5,000 plus incidentals

A half day (4 hours) is $3,000 plus incidentals

Goal-specific workshops will be estimated based on project scope but generally cost less than $10,000

“In my decades as a creative leader, I’ve hired, managed, and mentored hundreds of professional creative people. So, I can say with complete certainty that you, too, have the capability to be as creative as you want to be.”

—Steve Diamond

We are passionate about sharing what we’ve learned!

Teaching and Creative Experience Includes:

Steve Diamond

Steve Diamond has been a hands-on creative and a creative leader for decades. Early in his career, he learned that the smartest creatives had a process. And after running creative departments for top agencies, he became expert at helping creatives learn how to hone these methods. Over the years, Steve has helped individuals with a range of skills, talent, and experience become expert at producing valuable ideas.

Alongside his global agency responsibilities, Steve has spent time teaching at renowned universities and schools. In New York City, he was on the faculty of the International Center of Photography. In Portland, he taught at the Pacific Northwest School of Art. And he is currently on the faculty of Portland State University.

His students and the many individuals who have worked with Steve know him to be a patient and generous mentor.

Kate Sokoloff

Kate Sokoloff is a creative strategist, brand whisperer, and story alchemist who knows how to turn a good idea into a cultural spark. As the founding creator and Executive Producer of Live Wire, the nationally syndicated public radio variety show, she brought smart entertainment to the airwaves with wit, warmth, and wild originality. Since then, she’s helped shape brands big and small—naming things that didn’t exist yet, refreshing those that had grown tired, and always finding the story that makes people care.

Whether she’s launching a content campaign, writing an offbeat tagline, or leading a room full of skeptical executives toward consensus (with snacks), Kate brings sharp strategy, left-field creativity, and just the right amount of mischief. She’s also the co-founder of the Low Bar Chorale, a drop-in rock choir that proves joy can be a brand in itself. Her work melds insight and delight—where messaging matters, and no one is bored.

Participants don’t need to be in a “creative” role to benefit.


To the contrary, this program is designed especially for those who are not professional creatives.

  • Finance

  • Engineering

  • Facilities

  • C-Suite

  • Marketing

  • Legal

  • Training

  • Innovation

  • Procurement

  • Admin

  • Sales

  • Production

  • HR

  • Technology

  • Travel

The reason some people have jobs with “creative” in their title is not because they are more creative. They just happen to know how to use the tools and the techniques.

Sign up

You will learn the secrets that creative superstars have known for decades!

Where transformative creative thinking comes from

The five main barriers to creativity—and how to overcome them

How to physically and mentally amplify your creative capacity

How to use Generative AI in your creative process

Structured paths to new ideas and innovation

Practical applications that will take your professional performance to the next level

Our goal is total satisfaction!

  • “[Steve] certainly is one of the most modern thinkers I have ever worked with. He is a student of creativity, in all its forms, and often a professor when it comes to digital and innovation.”

    —Rob Reilly
    Global Chief Creative Officer , WPP

  • “They completely transformed the way our team viewed itself. We are now more confident with generating and prototyping our ideas. Plus, it was fun.”

    —A Client

  • “A great leader. A master in all forms of communication. A charismatic mentor.”

    —Bruce Goldstein

  • "We learned a ton of great stuff that I use everyday now."

    —Another Client

  • “Steve's sense of humor, combined with his calm disposition and genuine interest in what makes people tick, make him a pleasure to work with.”

    —Becky Minervino
    Chief Strategy Officer at MERGE Boston

  • "My main comment is 'wow'! The training was great."

    —A Third Client

  • "With a passion for continued learning, Steve's mentorship is driven by thought-provoking approaches to creativity and team building. "

    —Carolyn Connolly
    Chief Marketing Officer at Austin PBS & Austin City Limits

Half-day, full-day and goal-specific workshops are booking now.

We’ll show you how you can produce like a pro using powerful, proven tools.