As markets evolve, one truth remains constant:
Innovation is the most powerful growth lever in business.

Yet most organizations approach innovation as if it belongs primarily to an elite class of specialized “creative people,” underutilizing the potential inside their existing teams.

Human Generative Skills Training helps organizations amplify thinking practices that drive courageous idea generation across disciplines and departments.

When everyone can contribute to innovation, organizations boost output without boosting headcount.

“In my decades as an Executive Creative Director and Chief Creative Officer, I have hired, managed, and mentored hundreds of professional creative people. So, I can say with complete certainty that I know that you, too, have the capability to be as creative as you want to be. You just need to learn the techniques. Many of us benefit by keeping our ways mysterious. But some of us are willing to share! Give us a few hours and we will teach you the secrets.”

—Steve Diamond

We are passionate about sharing what we’ve learned!

Teaching and Creative Experience Includes:

Steve Diamond

Steve Diamond has been a hands-on creative and a creative leader for decades. Early in his career, he learned that the smartest creatives had a process. And after running creative departments for top agencies, he became expert at helping creatives learn how to hone these methods. Over the years, Steve has helped individuals with a range of skills, talent, and experience become expert at producing valuable ideas.

Recognized for recruiting, mentoring, and growing world-class creative talent, and cultivating high-performing teams.

Extensive experience working with first-class brands at top advertising agencies including Ogilvy, Hill Holliday, Havas and DDB, among others. Adept at developing impactful campaigns for brands of all sizes and at all stages of growth. Skilled at translating creative work seamlessly across platforms and channels. Successful in working within complex and matrixed organizations; able to gain alignment and buy in from multiple stakeholders. Recognized for recruiting, mentoring, and growing world-class creative talent, and cultivating high-performing teams. A collaborative, caring, and culturally attuned leader who blends strategy, creativity, and craft to produce measurable business impact.

Kate Sokoloff

Kate Sokoloff is a creative strategist, brand whisperer, and story alchemist who knows how to turn a good idea into a cultural spark. As the founding creator and Executive Producer of Live Wire, the nationally syndicated public radio variety show, she brought smart entertainment to the airwaves with wit, warmth, and wild originality. Since then, she’s helped shape brands big and small—naming things that didn’t exist yet, refreshing those that had grown tired, and always finding the story that makes people care.

Whether she’s launching a content campaign, writing an offbeat tagline, or leading a room full of skeptical executives toward consensus (with snacks), Kate brings sharp strategy, left-field creativity, and just the right amount of mischief. She’s also the co-founder of the Low Bar Chorale, a drop-in rock choir that proves joy can be a brand in itself. Her work melds insight and delight—where messaging matters, and no one is bored.

Professionals don’t need to be in a “creative” role to benefit.
This program is designed especially for those who are not professional creatives.

  • Finance

  • Engineering

  • Facilities

  • C-Suite

  • Marketing

  • Legal

  • Training

  • Innovation

  • Procurement

  • Admin

  • Sales

  • Production

  • HR

  • Technology

  • Travel

The reason some people have jobs with “creative” in their title is not because they are more creative. They just happen to know how to use the tools and the techniques.

For less than $200 per employee, you can give them skills that will return one hundred times the investment.

Sign up

You will learn the secrets that advertising superstars have known for decades!

Where transformative creative thinking comes from

The five main barriers to creativity—and how to overcome them

How to physically and mentally amplify your creative capacity

How to use Generative AI in your creative process

Structured paths to new ideas and innovation

Practical applications that will take your professional performance to the next level

Our goal is total satisfaction!

  • “They completely transformed the way our team viewed itself. We are now more confident with generating and prototyping our ideas. Plus, it was fun.”

    —A Client

  • "We learned a ton of great stuff that I use everyday now."

    —Another Client

  • "My main comment is 'wow'! The training was great."

    —A Third Client

Half-day, full-day and goal-specific workshops are booking now.

We’ll show you how you can produce like a pro using powerful, proven tools.